Research says Americans unconsciously use holiday decorations to communicate friendliness and cohesiveness to their neighbors.

Hauling out your wreaths and bows gets you into the spirit of the season, but which seasonal spirit should you get into? Martha and her people have dabbled in all of it, and they’ve arrived at this universal truth: Christmas trees are as unique as the people who decorate them. Your tinsel, toppers and ornaments reveal who you really are.

Oh, Thanksgiving. It sneaks up on you after Halloween just when everybody’s talking about Christmas. Just try hunting for a fall wreath at Michaels in November—that ship sailed two months ago.

Regardless of who’s in the White House, observers from across the housing and mortgage industries believe interest rates will continue to hover near historic lows. But a $15k tax credit for first-time buyers could make a difference in the number of people able to pursue home ownership.

Palermo is a boutique brokerage. We’re local. We’re small. We mostly do things the old fashioned way—like breakfast meetings to talk about our listings or working lunches to learn about complementary industries. And that’s the best part.

As with any big project, buying a house without losing your mind is all about getting the details right, start to finish. This article covers the “start” part. Do these things before you start looking.

Every housing market has its idiosyncrasies. South Tampa’s has a lot to do with its public schools.

Staged homes have a much greater impact than their unstaged counterparts. But what about temporary staging, aka seasonal decorating? Is it worth dealing with?

One of 2020’s bright spots for owners and buyers has been rock-bottom mortgage interest rates. But how much lower can they possibly go?

In a white hot real estate market like Tampa Bay’s, there’s a good reason for the “for sale” phenomenon. Hint: It isn’t covid.

A neutral housing market, favoring neither buyer nor seller, is about six months’ worth of housing inventory. Anything under six months is considered a sellers’ market. Tampa Bay has six weeks.

Mortgage rates are sliding to jaw-dropping lows as covid worsens, and homebuyers are poised to save tens (or hundreds) of thousands.

Tampa Bay appears to be the nation’s most resilient housing market when it comes to the impacts of COVID.

In many ways, the community in which we live is like our baby. We protect it, nurture it, and want it to grow up to be strong. And financially stable.

“Coastal living” is the most popular design style in the US. Mid-century modern runs a close second. Where you at modern farmhouse?

“Florida Buildings I Love” is Harold Bubil’s homage to the Sunshine State’s built environment.